Anastasia Kochetkova
My education gave me a strong foundation in law, communication, finance, and organizational strategy—which I’ve applied to the world of media production for over seven years.
My professional experience can be divided into two core areas: documentary and commercial film production, and marketing and brand communications.
At Staya.doc, a production company I co-founded with peers from university, I’ve led a wide range of projects—from award-winning documentaries to branded content for clients like Time, National Geographic, Nikon, and AliExpress. I developed new directions within the studio, including podcasts and YouTube shows, and launched the Volk shooting pavilion—a multifunctional set space that enabled us to scale production, build sets efficiently, and generate rental income.
One of my key documentary projects was Far Eastern Golgotha—a politically charged film about an opposition blogger in Amursk. I secured funding for the project through Citymobil, and after its release, the film was longlisted for the Oscars, received international awards, and was ultimately banned in Russia.
The second part of my experience lies in leading marketing and integrated brand campaigns. At Yandex Eats, I led international content and campaign production across CIS countries. I oversaw the launch of the premium brand ULTIMA, managing large-scale integrated marketing communications (IMC) that included TV, OOH, radio, OLV, and digital performance channels. A key area of focus was event production and merchandise development—two disciplines I view as powerful storytelling tools that bring brands to life through tangible experiences and creative design.I’m passionate about meaningful, large-scale creative work—whether in the documentary field or through immersive brand communication—and I thrive on leading cross-functional teams across borders.
A taxi driver, Viktor Toroptsev, from a dying city in Russia’s Far East, decides that a critical moment in his life has arrived. He starts a YouTube channel, where he begins publishing evidence of the extreme poverty and lack of rights his people endure, while also gathering a team of like-minded individuals.
Viktor is convinced that he must save his city — and all of Russia — from inevitable collapse. He embarks on the most pivotal journey of his life, unaware of the chain of events he is about to set in motion.
The film has been screened worldwide more than 50 time.
Krakow Film Festival (Poland, 2021) — won the Golden Horn award in the international documentary competition.
Moscow International Film Festival (Russia, 2021) — won the Silver St. George award in the international documentary competition, special mention by the jury
West Lake International Documentary Festival (China, 2021) — Official selection.
VERZIO International Human Rights Documentary Film Festival (Hungary, 2022) — Official selection.
In this documentary project, we explore the phenomenon of the band Korol i Shut, which remains at the top even after 30 years. The film features the band's founder, Andrey Knyazev, producer Igor “Panker” Gudkov, and many others. It was produced for Yandex Music's YouTube channel and has garnered over 500,000 views.
The film was created for the streaming service Yandex Music. Its heroines made it into the top new artists and the ISKRAplaylist. They share how they found their style, experienced fame, and recall their first performances, iconic songs, and key moments in their careers.
A film about the making of the animated movie Andryusha's Diary, which tells the story of a special boy and was released for the International Down Syndrome Day. The creators of the film explain that Down syndrome is not an illness, and being a parent to a child with special needs is an act of heroism, with love a hundred times greater.
The short film tour is dedicated to the Church of the Ascension in Kolomenskoye, a unique architectural monument included in the UNESCO World Heritage List.
In 2024, the Park Live festival was held for the first time in Almaty, Kazakhstan. It became the largest and one of the most significant events in the country's cultural life. The headliners were Die Antwoord, Tyga, and The Kooks.
I designed and built a food court for the PARK LIVE music festival in Kazakhstan, produced stage video content, and created PR materials.
35,000 attendees
4M online reach
Led the design and production of Yandex Eats and ULTIMA stands at Yandex Kazakhstan Day, held at the iconic Medeu ice rink in the mountains of Kazakhstan. I was responsible for the full build-out and brand presentation on-site. The space highlighted the latest service innovations — including new e-bikes and the delivery rover, which offered guests bottled water throughout the event.
ICTWEEK Uzbekistan is a major annual tech and innovation conference that brings together government representatives, international tech companies, and industry leaders. The event attracts over 10,000 attendees, including professionals from the ICT sector across Central Asia.
For this project, I represented the client side (Yandex Eats), managing the entire booth production process. I coordinated with the contractor, oversaw execution, and co-developed the booth design concept together with our design team to ensure it aligned with brand guidelines and event goals.
10,000 attendees
Organized a closed-door event for ambassadors from all countries where Yandex operates. The reception was executed in record time and with a minimal budget, while maintaining a high standard of hospitality and representation. The event strengthened international relationships and showcased Yandex’s global presence in a refined, efficient format.
ULTIMA (Yandex Eats' premium brand in Kazakhstan) was the general partner of the award.
Where To Eat is an annual ranking of the best restaurants in Russia and Kazakhstan. The final lists of winners are determined through a secret vote by a broad panel of experts—professionals from the restaurant, hospitality, and wine industries, as well as the most influential representatives of the press.
Dinner for partners in honor of the launch of ULTIMA, a new premium food delivery service in Uzbekistan.
Produced and curated an exclusive event for ULTIMA brand ambassadors at the contemporary art space ASKERI Gallery. I was responsible for the full production cycle — from concept to execution — including venue styling, guest experience, and program flow. The evening gathered ULTIMA’s close community of influencers, bloggers, and opinion leaders, offering an elegant offline moment in a modern art setting.
A large urban picnic in Minsk that brings together delicious street food and quality outdoor leisure.
For this project, I was responsible for building the food court, designing the photo zone, and organizing the entertainment program for guests.
The photoshoot was done to announce the collaboration between a legendary cinema in Moscow and the premium food delivery service ULTIMA. It was carried out with a minimal budget and time.
Commercial photoshoot for Aesop’s social media channels, capturing the brand’s aesthetic and values through carefully curated visual content.
Commercial photoshoot for Aesop’s social media channels, capturing the brand’s aesthetic and values through carefully curated visual content.
Managed a large-scale giveaway campaign, "Gift with Purchase", in the Yandex Eats app. The advertising campaign included outdoor advertising (OOH & DOOH), TV, radio, and social media. The campaign took place in three countries: Kazakhstan, Uzbekistan, and Belarus. In Belarus, it set a three-year record for the number of orders, achieving a +20% WoW growth.
As part of Yandex Eats' international marketing efforts, we launched a branded Happy Meal-style collaboration in Kazakhstan. I led the full-cycle production of the project—from concept to delivery—including the development of exclusive plush toy designs, custom packaging, and a limited-edition gift box
.
Over 1.5 million toys were produced, shipped, and distributed across the country. The campaign quickly went viral on social media, with all toys completely sold out within the first four days. This project became one of the most successful merchandise-driven activations in the brand’s regional history.
Led the successful launch of ULTIMA, Yandex Eats’ premium brand, in the Kazakhstani market. The project combined strategic media planning, bold creative, and deep local insight to position the brand as a top-tier choice in the premium food delivery segment.
I led the brand photoshoot and a high-reach advertising campaign that included out-of-home (OOH), OOH TV, radio, online video (OLV), and performance marketing channels.
2,5 million+total reach across digital and offline channels
Spearheaded the launch of Ultima, Yandex Eats’ premium brand, in the Uzbekistan market. The initiative combined precise market research, creative direction, and a comprehensive advertising strategy to establish the brand as a leading player in the premium food delivery segment.
I managed the photoshoot for the brand launch and orchestrated a broad advertising campaign covering out-of-home (OOH), OOH TV, radio, online video (OLV), and performance marketing channels.
- Surpassed order volume expectations by 40% shortly after launch;
- Secured a leading position in the premium food delivery market within weeks;
Launched in Kazakhstan, Uzbekistan, Kyrgyzstan, Belarus, and Armenia. The promotion ran in the app for four weeks in each country, featuring weekly exclusive offers from partners. Developed a comprehensive advertising campaign and produced 20 creative packages covering OOH, DOOH, OLV, TV, and performance marketing.
Managed collaboration with five Almaty-based artists to create food-themed artwork on advertising banners. These banners covered a 1.5 km-long fence in the city center. Led the entire process, including artist coordination and production of photo and video content. Estimated reach: 3 million people.
Live broadcast for the YouTube channel of the streaming service Yandex Music. In the broadcast, celebrity guests and their partners discuss intimacy and openness.
Famous authors of mystical songs, podcasts, and books read unexplained stories from subscribers of the Yandex Music telegram channel.
In this podcast, technical director Samat Galimov meets with the creators of services that truly change our lives.
Every Friday, biologist and journalist Ilya Kolmanovsky discusses scientific discoveries, speaks with the people behind them, and answers questions from listeners of all ages.
A podcast about entrepreneurs and business schemes that have shaped Russia's history for centuries.
Literary critic Galina Yuzefovich and Storytel's editor-in-chief, Anastasia Zavozova, discuss literature (in all its variety!) and, of course, recommend what to read. In the summer, Anton Dolin joins the podcast to talk about books and movies.
Actress Varya Shmykova and theater critic Pavel Rudnev discuss modern theater with those who create it — teachers, actors, directors, and producers.
Meduza's news podcast. It is released daily, except on Saturdays and Sundays. The podcast covers the day's most important events, with each episode focusing on a single topic that will have a lasting impact on our lives. The host is journalist Vladislav Gorin.
This podcast explores where our salaries go—but, in reality, it's about how we live. Our main goal is not just to learn how to spend or save but to understand how money works. We navigate this with the help of guests, each of whom has a unique relationship with money.
A commercial filmed for the launch of the mining complex.
Advertising campaign for a joint project between Aliexpress and the food delivery service Samokat.
A series of commercials for the charity foundation "Love Syndrome." The videos aim to raise awareness among compassionate individuals about the foundation's work. "Love Syndrome" seeks financial support to help develop programs for adaptive sports and employment opportunities for people with Down syndrome.
