Anastasia Kochetkova
I am a graduate of Lomonosov MSU with a degree in tax law. My education has given me an excellent combination of skills in law, communication, finance, organization, and more.
After graduation, I started working in cinematography and discovered a whole new world. Since then, I have been working at the Staya.doc production company, which was founded by our student community and where I have now worked for seven years.
At Staya.doc, I have gained extensive experience in creating commercial films, documentaries, and videos for social media. We produce content for Time, National Geographic, AliExpress, and Nikon. Our films have won awards at the Sundance Film Festival, Krakow Film Festival, IDF West Lake in China, and many others.
In addition to commercial films, I launched a new direction for the studio—producing podcasts and YouTube shows. Together with my team, we developed these projects from start to finish, handling everything from concept creation and storyboarding to set building, shooting, editing, and graphic design. To support this work, I also organized and established from scratch the Volk shooting pavilion.
The pavilion allowed us to quickly construct and change sets, store equipment, generate revenue through rentals, and optimize budgets for streaming content production.
One of my favorite projects is our film Far Eastern Golgotha. My main goal for this project was to secure funding, which was particularly challenging since the film tells the story of an opposition blogger from Amursk. Despite the difficulties, I succeeded in obtaining support from Citymobil. After its premiere, the film received a special mention at the Moscow Film Festival, won the Western Lake Seam award in China, was recognized at the Krakow Festival, and was included in the Oscar longlist. It was an amazing case study both for Citymobil and for us. Currently, the film is banned from public screening in Russia.
I am passionate about working on big, meaningful projects. I would also love the opportunity to work on the set of a large-scale film with a major production team.
A taxi driver, Viktor Toroptsev, from a dying city in Russia’s Far East, decides that a critical moment in his life has arrived. He starts a YouTube channel, where he begins publishing evidence of the extreme poverty and lack of rights his people endure, while also gathering a team of like-minded individuals.
Viktor is convinced that he must save his city — and all of Russia — from inevitable collapse. He embarks on the most pivotal journey of his life, unaware of the chain of events he is about to set in motion.
The film has been screened worldwide more than 50 time.
Krakow Film Festival (Poland, 2021) — won the Golden Horn award in the international documentary competition.
Moscow International Film Festival (Russia, 2021) — won the Silver St. George award in the international documentary competition, special mention by the jury
West Lake International Documentary Festival (China, 2021) — Official selection.
VERZIO International Human Rights Documentary Film Festival (Hungary, 2022) — Official selection.
In this documentary project, we explore the phenomenon of the band Korol i Shut, which remains at the top even after 30 years. The film features the band's founder, Andrey Knyazev, producer Igor “Panker” Gudkov, and many others. It was produced for Yandex Music's YouTube channel and has garnered over 500,000 views.
The film was created for the streaming service Yandex Music. Its heroines made it into the top new artists and the ISKRAplaylist. They share how they found their style, experienced fame, and recall their first performances, iconic songs, and key moments in their careers.
A film about the making of the animated movie Andryusha's Diary, which tells the story of a special boy and was released for the International Down Syndrome Day. The creators of the film explain that Down syndrome is not an illness, and being a parent to a child with special needs is an act of heroism, with love a hundred times greater.
The short film tour is dedicated to the Church of the Ascension in Kolomenskoye, a unique architectural monument included in the UNESCO World Heritage List.
In 2024, the Park Live festival was held for the first time in Almaty, Kazakhstan. It became the largest and one of the most significant events in the country's cultural life. The headliners were Die Antwoord, Tyga, and The Kooks.
I designed and built a food court for the PARK LIVE music festival in Kazakhstan, produced stage video content, and created PR materials.
35,000 attendees
4M online reach
ULTIMA (Yandex Eats' premium brand in Kazakhstan) was the general partner of the award.
Where To Eat is an annual ranking of the best restaurants in Russia and Kazakhstan. The final lists of winners are determined through a secret vote by a broad panel of experts—professionals from the restaurant, hospitality, and wine industries, as well as the most influential representatives of the press.
Dinner for partners in honor of the launch of ULTIMA, a new premium food delivery service in Uzbekistan.
A large urban picnic in Minsk that brings together delicious street food and quality outdoor leisure.
For this project, I was responsible for building the food court, designing the photo zone, and organizing the entertainment program for guests.
The photoshoot was done to announce the collaboration between a legendary cinema in Moscow and the premium food delivery service ULTIMA. It was carried out with a minimal budget and time.
Managed a large-scale giveaway campaign, "Gift with Purchase", in the Yandex Eats app. The advertising campaign included outdoor advertising (OOH & DOOH), TV, radio, and social media. The campaign took place in three countries: Kazakhstan, Uzbekistan, and Belarus. In Belarus, it set a three-year record for the number of orders, achieving a +20% WoW growth.
Launched in Kazakhstan, Uzbekistan, Kyrgyzstan, Belarus, and Armenia. The promotion ran in the app for four weeks in each country, featuring weekly exclusive offers from partners. Developed a comprehensive advertising campaign and produced 20 creative packages covering OOH, DOOH, OLV, TV, and performance marketing.
Managed collaboration with five Almaty-based artists to create food-themed artwork on advertising banners. These banners covered a 1.5 km-long fence in the city center. Led the entire process, including artist coordination and production of photo and video content. Estimated reach: 3 million people.
Live broadcast for the YouTube channel of the streaming service Yandex Music. In the broadcast, celebrity guests and their partners discuss intimacy and openness.
Famous authors of mystical songs, podcasts, and books read unexplained stories from subscribers of the Yandex Music telegram channel.
In this podcast, technical director Samat Galimov meets with the creators of services that truly change our lives.
Every Friday, biologist and journalist Ilya Kolmanovsky discusses scientific discoveries, speaks with the people behind them, and answers questions from listeners of all ages.
A podcast about entrepreneurs and business schemes that have shaped Russia's history for centuries.
Literary critic Galina Yuzefovich and Storytel's editor-in-chief, Anastasia Zavozova, discuss literature (in all its variety!) and, of course, recommend what to read. In the summer, Anton Dolin joins the podcast to talk about books and movies.
Actress Varya Shmykova and theater critic Pavel Rudnev discuss modern theater with those who create it — teachers, actors, directors, and producers.
Meduza's news podcast. It is released daily, except on Saturdays and Sundays. The podcast covers the day's most important events, with each episode focusing on a single topic that will have a lasting impact on our lives. The host is journalist Vladislav Gorin.
This podcast explores where our salaries go—but, in reality, it's about how we live. Our main goal is not just to learn how to spend or save but to understand how money works. We navigate this with the help of guests, each of whom has a unique relationship with money.
A commercial filmed for the launch of the mining complex.
Advertising campaign for a joint project between Aliexpress and the food delivery service Samokat.
A series of commercials for the charity foundation "Love Syndrome." The videos aim to raise awareness among compassionate individuals about the foundation's work. "Love Syndrome" seeks financial support to help develop programs for adaptive sports and employment opportunities for people with Down syndrome.
A commercial documentary about AliExpress's Grand Sale.
An advertising campaign for a data collection service for large companies.
